Graphics Design

Rebranding & Design Mastery

Comprehensive Rebranding and Graphics Design for a Retail Chain

Ferdosh was approached by a well-established retail chain to undertake a complete rebranding and graphics design overhaul. The client wanted to refresh their brand identity to appeal to a broader audience and stay competitive in the rapidly changing retail market.

Design Process

The project involved designing a new logo, updating brand colors, creating marketing materials, and redesigning the store’s visual aesthetics, both online and offline.

Brand Audit and Strategy Development: The project began with a thorough audit of the existing brand identity, including visual elements, brand messaging, and customer perception. Ferdosh then collaborated closely with the client to develop a rebranding strategy that aligned with their vision and market positioning. This strategy focused on creating a modern, cohesive, and memorable brand identity.
Logo and Visual Identity Design: Our design team created a new logo that encapsulated the essence of the brand while giving it a fresh, contemporary look. The new visual identity included updated brand colors, typography, and graphic elements, all designed to create a consistent and recognizable brand presence across various platforms.
Marketing and Promotional Materials: Ferdosh designed a range of marketing materials, including business cards, brochures, banners, and social media graphics. These materials were crafted to maintain visual consistency and reinforce the brand’s new identity. Additionally, packaging designs were updated to reflect the rebranded image, enhancing product appeal on the shelves.
Digital and In-Store Visuals: The rebranding effort extended to the client’s digital presence, including their website and social media channels. Our team redesigned the website to ensure it was visually aligned with the new brand identity, with a focus on user experience and aesthetic appeal. In-store visuals, such as signage and display materials, were also revamped to provide a unified brand experience.

The comprehensive graphics design and rebranding project successfully transformed the retail chain’s market image. The new brand identity resonated well with the target audience, resulting in increased customer engagement and brand loyalty. The refreshed visual elements, both online and offline, helped the client stand out in a crowded market, ultimately leading to a 25% increase in sales.